We are excited to introduce a new weekly column to the Quilt Theory blog, called Designer Corner! Each week, one of our designers will share something new with you! If you’re looking to see more of what happens behind the scenes, more tips and tricks, or more fabulous quilty inspiration, it’s all coming soon! We’ll start with our first designer next week! Stay tuned!! 🙂
For this week, we thought it would be fun to share the story of our Quilt Theory logo! It’s one of things we get asked about the most. And it’s one of the things I was most excited about sharing when we launched our new company.
Once our team had agreed upon the name Quilt Theory for our new business, I (Michelle) worked on different concepts for the logo. The name Quilt Theory sparked an idea about combining some science elements with quilting, so I googled things like science and chemistry (genius I know! 🙂 ) and then started sketching.
Yesterday, I dug through the official Quilt Theory files and found this classified document that I can only now reveal to you…
These are my initial sketch ideas for the logo. Lol, I’m a little embarassed about sharing this old crumpled up piece of paper, but it is really fun to see where everything started! You can see the ones I underlined, which were the ones I wanted to mock up for the group.
From the sketches, I went into Illustrator and created my favorite ones. Here are the four that I thought had some potential (and actually, we still might use that rainbow one for something special).
I sent these mockups to the group for a vote. Once we had selected which logo we wanted, the next thing to decide what what colors to use. Here are the colors I proposed to the group:
I thought this part would be more difficult but everyone was pretty excited about using the one with the blues (we all love blue! maybe that’s why we work so well together haha).
And with that, the Quilt Theory logo was born!